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White Label Social Networks
Thinking of building
your own community site?
Consider a
white label network.
Benefits:
- cost effectiveness
- better cost predictability
- faster time to build and implement
- features that have already been developed
- experience of experts who have developed the site
- trying features at lower cost and time commitment
Examples:
Ning
- can be hosted or white label ("Premium Services")
Sixent
- from Ramius, based in Ottawa
Resources:
“List of ‘White Label’ or ‘Private Label’ (Applications you can Rebrand) Social Networking Platforms, Community Platforms,” by Jeremiah Owyang, Web Strategy by Jeremiah (February 12, 2007).
“Forrester Report: Vendor Product Catalog of Community Platforms for the Interactive Marketer,” by Jeremiah Owyang, Web Strategy by Jeremiah (August 4, 2008).
“Vendor Product Catalog: Community Platforms for the Interactive Marketer”, Forrester Research (last updated June 2008) - table summarizing existing White Label platforms (free registration on the Forrester Research website required).
Forthcoming: “The Forrester Wave: White Label Social Networks and Community Platforms,” by Jeremiah Owyang - title tentative; expected to be released in October 2008 (free registration on the Forrester Research website may be required to view this page; the price for Wave reports is typically $795 or $995 U.S.) .
conniecrosby |
Latest page update: made by conniecrosby
, Nov 16 2008, 3:00 AM EST
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