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Build a community plan:

You are part of a group that wants to encourage use of no electricity for one hour the first Sunday evening of every month. How do you get word out and get people involved? Define your objective. Which tools will you use and how will you use them? Target demographic: families.




LOOM logo

LOOM - Lights Off Once a Month


Group 1

Group 2

Group 3

Group 4

  • Target children/youth as the main influencers.
  • Facebook.
  • See what communities exist already on Facebook and elsewhere.
  • Create widget to turn a website to "black space".
  • Facebook widget to allow people to track how they are doing.
  • Plan how it can build - who can help spread the message.
  • Community captains going door to door - take video and put on YouTube.
  • Create forum to promote local events.
  • Engage with organizations with common cause that work in different areas.
  • Use mainstream media to promote events, then branch into social media.
  • Think global - make core content available in more than one language, make it easy for people to take and talk about it in their language/culture.
  • Taking IT Global







Next: Conclusion


conniecrosby
conniecrosby
Latest page update: made by conniecrosby , Nov 16 2008, 1:01 PM EST (about this update About This Update conniecrosby Edited by conniecrosby

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